Your product label gives all kinds of information about your product, and it should also get the customer’s attention.
If you have your own business, it is better to try to do most things for yourself, so that you can save money. Starting your own product line can end up costing a lot without counting the price of packaging and logo design, etc. With a little knowledge of graphic design, you can create an excellent label that you know will go with your vision and include the information you want.
So, how do you design the best label for your particular product?
Make a list of the information you want to go on the label. This should include the name and logo of the company, the name of the product, a description and / or ingredients, and possibly a bit of art or a slogan.
Measure the product packaging and determine what type and size of label you want. If it is square, you might prefer a sticker on the front or back. If it will be hanging, you will want a hanging tag that can be folded over the top. Consult your printing company to ensure that your sizing and design are compatible with their printing and labelling machines. Cut the indicated size on regular paper and sketch your information on it. Staple and paste this first label sketch to your container to visualise it.
Change the size of your white sheet in the design program to the size you want it to have. Make two pages if you want a front and a back.
Change the background colour for the one you want for your label. Use warm colours to make it pleasing to the eye. Add any art or texture to this background layer. Generally, it will have the same colour on the front and the reverse.
Design your logo if you have not done it yet on a separate sheet. Choose light colours that stand out from afar. Copy and paste it on your front label with a transparent background so that the original can be seen through. Add the name of the company and the slogan near the logo on the front. Add the description and ingredients, usually on the back label, in the centre.
Print a test label and cut it to fit the package. Write down any changes you want to make in terms of size, shape, colour or distribution. Make sure your label draws attention and that the logo is visible from afar. Check, and print the final sketch of your label.
Designing the perfect label for your product is easy when you follow these simple steps. You can experiment with different designs, and seek feedback from colleagues or other employees regarding which design best represents your product and brand, before finally printing in bulk.