Even if a product seems very good, the infinite circumstances that affect sales are not always controllable, therefore, sometimes we need to give a boost to a product to stimulate the purchase. And that’s what promotional marketing is all about….
Category: Marketing
Organising a successful business event is no easy task; it takes a great deal of planning and organisation. Whether it is a seminar, conference or customer day, the success of your event is in the small details. Many small or…
Have you ever noticed how some professions seem to advertise very little? When is the last time you saw an ad for a doctor? What would that ad even look like? Consider all the things they can’t say in an…
The veteran marketing expert Rob Schuham personally invests a lot of time in boosting the big shot companies to act like small business organizations. He advises the owners and the employers to be creative, nimble and agile. He also asks…